will soon launch its first full-floor K-pop exhibit as part of its ongoing initiative to explore the music, culture, technology, fandom and business behind Korean pop music. The museum , the South Korean entertainment company behind K-pop sensation BTS and countless other international acts, and its archivists, to provide attendees with an in-depth look at the company's roster and the ways in which they've evolved the K-pop landscape. “Hybe: We Believe in Music, A Grammy Museum Exhibit" runs from Aug.
2 to Sept. 15. The artifacts in the 4,000-square-foot exhibit have never been displayed before in a museum — with the exception of a few BTS wardrobe and costume items.
The pieces represent 78 K-pop stars, known as idols, and include outfits worn in well-known concept photos and music videos like BTS's “Yet to Come (The Most Beautiful Moment),” “Maestro,” “Sugar Rush Ride” and the Gen Z K-pop girl group "Easy.” Hybe's junior groups, known as rookie teams, will also be represented: ZICO, BOYNEXTDOOR, TWS, & TEAM, ILLIT and more. Three books from Big Hit Entertainment founder Hitman Bang’s personal collection are included: Korean-language copies of Hermann Hesse’s “Demian: The Story of Boyhood,” which inspired BTS’ 2016 album, “Wings”; Erich Fromm’s “The Art of Loving,” which informed their ; and "Jung’s Map of the Soul” by Murray Stein, which lead to their series.
Big Hit Entertainment became Hybe in 2021. “This is going to be one of th.
