Direct-to-consumer (D2C) beauty and personal care conglomerate Good Glamm Group on Wednesday said it has appointed Lauren Bloomer as President- International. Bloomer will also join the Board of Wyn Beauty by Serena Williams as the representative for the Good Glamm Group. Previously, Bloomer was the CEO of Becca Cosmetics.
Prior to that, she held executive positions at Estee Lauder as vice president of global skincare marketing and vice president of global promotional marketing for Clinique. She also has branding experience in the popular disinfecting wipes company, Clorox. The D2C company said that Bloomer’s appointment further reinforces the company's plans for international growth and expansion beyond the South Asian region.
The Good Glamm Group had earlier a joint venture with Serena Williams to enter the US market through Wyn by Serena Williams, which will be retailed through Ulta Beauty outlets. Darpan Sanghvi, Group Founder, on the appointment noted, “After a successful launch of our international business, we are now delighted to welcome Lauren to the Good Glamm Group to drive our next phase of growth.” Its flagship brand, MyGlamm, has rapidly grown to become one of the largest D2C colour cosmetics companies for South Asian skin tones.
Growing from one brand to a conglomerate, the Good Glamm Group logged impressive growth with Rs 49 crore to Rs 640 core in the last two financial years. Under its profitability efforts, the company, in April, downsized its workfor.
