Interest in is on the up! Ahead of an awesome summer of sport, Gen Z is getting excited, and it’s not all down to the . It’s also thanks to fashion and the rise of trends including Blokette. Sports supporters can seem intimidating, especially to Gen Z.
Half of them (47%) feel that they can’t join in unless they’re die-hard fans, according to new Snapchat research. However, there has been a rise in young sports fans in the past year, with over two-thirds (65%) of 18-24-year-olds admitting they’ve become more interested. Blokette and bloke-core fashion, which take inspiration from stereotypical Brit sports culture, with football shirts, baggy jeans, and trainers, have managed to crack a window into the world of sports, with one in three Gen Zers claiming that fashion is behind their new love of sport.
According to the research, which spoke to 2000 adults, over half (56%) of Gen Z enjoy using platforms like Snapchat because they help them feel part of a community where they can celebrate sports in a relaxed way rather than feeling under pressure to be a ‘die-hard’ fan. Ushering in this new era of sports fandom, bespoke streetwear designer, clothsurgeon has joined forces with Snapchat to create a limited-edition bomber jacket that reflects and celebrates what it means to be a sports fan in 2024. The jacket will be available from clothsurgeon’s Savile Row store from 4 June for £300, with 100% of proceeds going to Youth Sport Trust, a leading UK grassroots sport ch.
