While makeup has long been seen as a tool to make us look and feel more attractive, a poll has revealed Gen Z has a different attitude toward their products. Conducted on behalf of by , the poll questioned 2,500 U.S.
adults to reveal how differently each generation thinks about how makeup affects people's looks. The poll revealed just under a fifth (19 percent) of Gen Z respondents (aged 18 to 26) feel makeup makes a person "less attractive"—nearly double the overall figure (12 percent) and a far greater proportion than Gen X (8 percent), and Boomers and the Silent Generation, aged 59 and above (7percent combined). To the question "Generally speaking, do you think wearing makeup makes a person more attractive, less attractive, or neither more or less attractive?" millennials (aged 27 to 42) sat somewhere in the middle, perhaps unsurprising given the generation bridges the gap between Gen Z and Gen X (aged 43-58).
The poll revealed 15 percent of millennials find makeup makes people "less attractive." Irish makeup artist Evelyn Byrne, who has already worked backstage at London Fashion Week despite being just 20 years old, said the poll could be indicative of Gen Z's view to makeup as a form of self expression, rather than something to simply improve your appearance. The makeup artist told : "We [Gen Z] grew up in the era where block brows and cake faces were a staple look for people.
Now, makeup has been completely stripped back to glass skin, fluffy brows and blushed cheeks�.
