An advert for Conor McGregor's Forged Irish Stout received a complaint over sexualised content, one of 18 upheld by the Advertising Standards Authority recently. Eighteen advertisements across radio, print, online, social media, television, outdoor and direct mail were found to be in breach of the Advertising Standards Authority Code on grounds related to a range of issues including misleading, substantiation, health and beauty, alcoholic drinks, environmental claims and promotional marketing. Advertisement Forged Irish Stout Distribution received a complaint relating to an advert described as: "An advertisement in the form of an Instagram reel featured advertiser’s own social media.
It depicted a group of female models wearing two-piece outfits – a crop top and high-leg hotpants – posing around a vehicle drinking pints of Forged Stout. The advertisement also featured a person dressed as a life-sized Forged Stout can." Advertisement The complainant said the advertisement contained sexualised content which made a link between alcohol and sexual relations/ performance, and the complaint was upheld.
There were two complaints against the site MoveHome.ie upheld. One of the adverts claimed a house in the Glasnevin area was a 28-minute walk from Dublin city centre.
Using the Spire on O'Connell Street as a reference point, the complainant said it was a 50-minute walk at minimum. The complaint was upheld. Advertisement The other advert said a house was a three-bedroom property,.
