"The opening in Sun Plaza marks the restart of our expansion in offline spaces. We aim to support intensive development, with several locations each year, to be closer to customers and create superior shopping experiences, both online and offline," said . The flower shop in Sun Plaza is strategically located in one of the most frequented shopping centers in the capital and covers an area of 22 sqm.
The investment in the setup amounts to 60,000 Euros. The space is positioned on the ground floor and reflects the premium identity of Floria's flower shops. Like all Floria flower shops, the new location in Sun Plaza adheres to the design and freshness standards of the flowers, focusing on a creative mix between traditionally known and chosen flowers by the Romanian public—such as roses, freesias, tulips, hydrangeas — and special flowers — such as Prothea, Strelitzia, Brunia, Helliconia, Anthurium, Orchid, Vanda, Molucella, Oxypetalum—that add sophisticated touches to the bouquets created by Floria's florists.
In line with the strategic development direction, opening a franchise flower shop in the commercial center in the southern part of the Capital emphasizes Floria's intent to expand its offline presence and offer business opportunities to entrepreneurs in the floral sector. “Franchise partners receive assistance in setting up and designing the flower shop, employee training, and continuous support for optimizing operations. "We bring all the know-how accumulated over .
