Fix My Curls, a leading curly and wavy hair-focused brand, raised an undisclosed amount in a seed funding round led by Amazon’s small and medium businesses-focused venture fund Smbhav Venture Fund. India Quotient & DSG Consumer Partners also participated in this round. The startup plans to use the fresh funding to scale up its product stack, advance innovations, strengthening leadership team and boosting customers base in tier II and III cities.
Haircare brand Fix My Curls has raised an undisclosed amount in a seed funding round led by Amazon’s small and medium businesses-focused venture fund Smbhav Venture Fund. The round also saw participation from India Quotient and DSG Consumer Partners. The startup plans to use the fresh funding to scale up its product stack, advance innovations, strengthening leadership team and boosting customers base in tier II and III cities.
Founded by Gurugram-based entrepreneur Anshita Mehrotra in 2020, Fix My Curls claims to have gained traction for its range of products tailored specifically for curly, wavy and coily hair types. It is pertinent to note that Mehrotra is no stranger to the beauty business as her family already runs Fixderma, a skincare brand which specialises in dermatological products. After having quit her journalism midway, she started Fix My Curls in a bid to create a space for the Indian curly hair market which was unattended for many years, along with a dedicated range of products.
Fix My Curls offers a range of haircare.
