Friday, June 7, 2024 Hyatt Hotels and its development partner, Kiraku, are making significant strides in the Japanese hospitality industry with their joint venture aimed at creating the new ATONA hotel brand. This initiative marks Hyatt’s ambitious foray into developing a series of hotels across regional Japan, all centered around the luxurious concept of hot springs. The duo has secured initial funding for three key developments in Yufu, Yakushima, and Hakone, setting the stage for the first properties to open in 2026.
In a move demonstrating their commitment to this innovative project, Hyatt and Kiraku have established the Atona Impact Fund. This financial backbone will support the growth of their new hotel chain. Alongside their investment, Takenaka Corporation, a prominent Japanese construction firm, has also contributed to the fund, bringing the initial total to JPY 10 billion.
This amount is halfway towards their ultimate goal of JPY 20 billion, aimed at covering all development costs. The focus on these initial three locations is a strategic choice, targeting areas known for their natural beauty and cultural significance, thereby enhancing the appeal of the ATONA brand. ATONA hotels are designed to offer an unparalleled luxury wellness experience.
Each hotel will feature 30 to 50 rooms, providing guests with not just comfort, but also a deep connection to local culture and nature. The inclusion of traditional Japanese hot springs, combined with modern amenities, posi.
