Tuesday, June 11, 2024 Ethiopian Airlines Group, Africa’s leading airline and a rapidly growing global airline brand, has appointed innovative tech loyalty partner Loyyal to integrate its Access Point flagship solution as a rewards management system within its loyalty offering. Ethiopian Airlines and Loyyal have teamed up with Finfare Connect to seamlessly integrate world-class bank-linked offers (account-linked and card-linked) through an automated platform designed specifically for loyalty program owners. This makes them one of the first airline rewards programs powered by bank data in the world.
This collaboration leverages Finfare Connect’s market-leading rewards solution for payment-linked incentives, affiliate offers, and instant cashback, all powered by Loyyal’s advanced blockchain infrastructure for loyalty systems. Loyyal CEO Ashish Kumar Singh expressed his excitement: “Loyyal is thrilled to partner with Ethiopian Airlines for its Sheba Miles members to experience everyday earnings, driving further engagement and stickiness.” “We’re excited to join forces with Loyyal and Ethiopian Airlines to help enrich their reward offering, generate incremental sales for our network of partner brands, and ultimately provide more value and personalized experiences for customers,” said Brad Blake, Chief Growth Officer at Finfare.
From a technical perspective, Access Point uses Smart Contract technology that streamlines and automates deals and agreements seamlessly, .
