Canada is on the verge of becoming a “super-aged” nation — a term that refers to nations where 21 per cent or more of the population is aged 65 or older . At present, Japan, Italy, Finland and Germany all meet this criteria, and Canada is expected to reach this milestone by early 2030 . This demographic shift has various societal implications, particularly when it comes to caregiving.
More than eight million Canadians provide some kind of caregiving support to family members and friends, and 28 per cent care for loved ones with age-related conditions. Since clothing can be a reflection of one’s personal identity , supporting successful aging should include shopping well-being. Our forthcoming study looked into the experiences of caregiver baby boomers who shop for the elderly, and how these experiences impact their well-being.
We examined how factors like fashion interest, shopping involvement and price sensitivity influence baby boomers’ shopping satisfaction and well-being. By understanding these influences, we aim to better support caregivers by improving the shopping experience for older adults and the ones who care for them. Elderly individuals often have difficulty moving around and rely on family members and friends for many daily activities, including shopping.
In Canada, 40 per cent of seniors experience physical or mobility impairments, which increases their dependence on caregivers. For boomers, caregiving is not merely about running errands — it’s al.
