Georgia Geminder wears many hats as a mother, wife, daughter, model, Forbes 30 under 30 businesswoman and the founder of personal care company, Gem. But it’s her Gem business that is moving into the stratospheres of success in 2024. The impressive 30-year-old launched Gem in 2020, at the onset of the global pandemic.
Know the news with the 7NEWS app: Download today The idea for the brand and the products started a few years before that when Georgia was working as a model in Los Angeles. “I noticed a massive shift in beauty towards better for you, yet efficacious products and I saw every category getting a makeover,” Georgia tells Best Picks. Georgia says that everything from “skincare to makeup, and even toilet cleaning supplies were getting a makeover, except oral care”.
“I thought it was so ironic cause we brush our teeth every day, twice a day and no one is really looking at the ingredients nor questioning what’s in them,” she said. Spotting a gap in the market, Georgia wanted to create a “ better for you, yet beautiful and effacious range for consumers who were looking for a next -gen oral care product that they were proud to showcase on their bathroom vanity”. Launching in 2020, Gem was hugely successful — being stocked in the likes of Priceline, Myer, Mecca, Adore Beauty and on her own website.
Until now, Gem has been solely focused on oral care , but Georgia has an “obsession with going into mundane, boring categories and making them better and .
