Google have enlisted Kath & Kim fan-favourite Sharon Strzelecki (played by comedian and actress Magda Szubanski ) to showcase its new range of AI-powered tools in its latest campaign by creative agency , Emotive. In the campaign, Strzelecki uses the ad tools to attract customers to her Bowled & Beautiful hairdressing business, demonstrating how simple it is for businesses to set up and use. So easy, it seems, even an accident prone indoor leg-spinner and small business owner from Fountain Lakes can do it.
“Shaz is a very special character and I wanted to ensure that her evolution into a business owner was true to her spirit as an everyday Aussie who is giving it her best crack,” said Szubanski. “Working with Emotive and Google across long form content ensured that we could tell an authentic story. The fact that Shaz is helping her fellow entre-prenuers.
.. well I think that’s exactly the type of person she is!” The campaign features a mini mockumentary film, alongside 60-second, 30-second, and 15-second ads, complemented by an in-depth ‘how-to’ video where Strzelecki guides users through setting up Google Ads, featuring a cameo from former Australian cricket legend, Adam Gilchrist .
Strzelecki also makes an appearance on David Koch ’s Kochie’s Business Builders program on Seven, and has launched her own Bowled & Beautiful website . The work comes at a time when challenging economic conditions have made doing business and acquiring new customers more difficult.
