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A ‘firming’ neck cream loved by Birmingham-born presenter Emma Willis is one of the dozens of beauty favourites reduced on Amazon for its major Prime Day Event. The presenter has previously raved about Absolute Collagen’s best-selling Deep Lift Neck & Dec cream , which is now 20 per cent off for a limited time. According to The Mirror, the regularly sold-out cream - which launched in September - got a restock last month but has been flying off the shelves ever since.

Usually £55, it’s been reduced to £44 as part of the two-day shopping event. Designed to improve the appearance of fine lines and wrinkles, as well as neck sagging and folds, the cream is said to be clinically proven to sculpt and firm the neck and décolleté . Formulated with Dermosculpt to enhance skin firmness, it’s packed with a blend of collagen-boosting peptides to support natural collagen levels and has received glowing praise from users.



Read more: Top tips on how to secure the best deals during Amazon Prime Day 2024 Read next: Amazon shoppers save £90 on 'iconic' hair straighteners now under £40 and fans say 'work like magic' Speaking on the cream, broadcaster and brand ambassador, Emma Willis said: “Using products from the Deep Lift range helps my skin stay hydrated and feel firm, which is a lovely little confidence boost, especially on those makeup free days! It’s become a staple in my skincare routine, leaving my skin feeling pampered and healthy. I also love the Neck & Dec cream .

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