EMMA RADUCANU transcended tennis when she won the US Open in 2021 aged just 18. She soon became a global household name, and now boasts 2.5million Instagram followers as well as a net worth of over £10m.
Early predictions suggested the Bromley ace could become a £1billion athlete as a marketer’s dream model and representative. Some of her current value, £1.8m, came as prize mone y for winning at Flushing Meadows.
A further £181k was from her breakthrough Wimbledon venture that captured the heart of the nation in 2021. However, the megabucks have come from signed sponsorship deals with a whole host of massive brands - from car manufacturers to luxury jewellers. SunSport rounds up the tennis sensation’s list of incredible deals.
.. One of the sponsors already in place was sportswear giant Nike, who beat off rivals and picked Rads up before she burst on to the scene at Wimbledon in 2021.
It means the she wears their clothes, trainers and accessories on and off the court. Their deal is worth around £100,000 per year and is on a rolling contract, so that will likely continue to rise in the seasons to come. Similarly to Nike, Wilson had Raducanu on their books early.
It is understood their arrangement with the tennis star is pretty much the same as Nike’s, too - with Raducanu using a Wilson racket and earning about £100,000 doing so. But although she appears to use the “copper green” Blade V8, the Brit actually plays with a Wilson Steam 100, a discontinued model whic.
