CEO, BrandXchange and convener, Consumers Value Awards, Akonte Ekine, speaks about the importance of the awards and the online voting process that is building trust among consumers and brands. Emma Okonji presents the excerpts: What Makes the Consumers Value Awards unique compared to other industry awards? Thank you for the question. Consumers Value Awards as expressed by the name is an award under the sphere of consumers.
Everything about the process of the Consumers Value Awards is more in the hands of the consumers. For instance, at the nomination stage, it is consumers that will nominate brands for listing to be voted for. What we do is basically to announce that the portal is open for nomination and with strong desire for transparency we announce the opening on almost all platforms including your reputable publication.
So, the uniqueness of the Consumers Value Awards is that it is driven by consumers for consumers with the objective of expressing concerns about better service within the eight consumer rights. Can you tell us more about the voting process and how consumers can participate in selecting the winners? After listing of all the brands listed for voting based on nominations by consumers, we opened the website for voting and the website remains open till last day of June 2024 to enable consumers to cast votes. It is important to state that you can only vote in the various categories once because for every time you attempt to vote in each of the category, consumer.
