The Edmonton Oilers playoff run might be over, but downtown businesses believe now is the time to capitalize on the momentum. For the past two months, downtown Edmonton has been bustling, with the Oilers Stanley Cup run lasting more than 60 days. Thousands of people made their way to the downtown core each game.
Restaurants and bars near Ice District say they felt that boost. Jamelle Davis, operator of Often Restaurant and Bar, said the restaurant has been open for 10 months and the playoffs helped expand its customer base. “From when we were down 3-0, every puck, every goal, every time the goalie saved it, it was a new appetizer that was ordered,” Davis said.
“It was a new beer that was ordered, it was another drink that was served. It was something that as a city we were able to unite.” Story continues below advertisement 1:54 Edmonton business boom during Oilers Playoff run could be short lived, data suggests Local organizations hope to make it clear that Edmonton is more than just hockey, according to Explore Edmonton Marketing Director Lauren Andrews.
The email you need for the day's top news stories from Canada and around the world. “We really feel like now is the time to capitalize on this momentum,” she said. “Right now, Edmonton is at its best and most beautiful.
Now is the time to come and enjoy.” Andrews is hoping the cup run can be the boost needed to attract more people downtown every single night. One way to do so is by simply spreading the word,.
