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Today Andy Maxwell and Ralph van Dijk officially lifts the lid on EarMax Media, a new specialist podcast media agency . EarMax soft-launched in January, and since then has been working to tackle what the pair see as lacklustre media in the podcast medium, creating wastage for advertisers and jarring ads for audiences. Services offered by EarMax include podcast media buying, sponsorships, and creative production through sister agency, Eardrum.

Mediaweek caught up with Maxwell and van Dijk ahead of the launch to chat about EarMax’s offering and the wider podcast industry . van Dijk : Takes ownership of the whole communication. We know how listeners listen.



Maxwell : Scrutiny and accountability within podcast advertising. Currently, there is too much wastage across the board with lazy podcast media plans and inadequate creatives to match. We treat every campaign in its own right and are specific with audiences and content, with an emphasis on quality over quantity.

Maxwell : There are no other agencies that focus purely on podcast advertising, combining media buying and creative execution. We also ensure we work with smaller independent publishers and individual podcasters. It’s more time consuming but something we feel is essential to any podcast media plan.

van Dijk : Confirmation of the enthusiasm for brands to look into podcasting. But the reluctance to do it when the media plans are so opaque and lack of understanding with measurement. Maxwell : Since the soft launch in.

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