The launch of Dyson’s Airstraight in India feels like a chatty shindig. Everyone is getting to know each other over the whirr of this heat-less straightener, while glasses of bubbly are being passed around in Delhi on July 4. Yianni Tsapatori, Deepika Padukone’s hair stylist, is on stage discussing hair care and therapy, as he is straightening a model’s hair.
Steve Williamson, manager of Dyson’s beauty commercial engineering division, is going over the technicalities of this machine for those with questions on hair types and voltage use. Both the ambassadors of this product, however, keep finding ways to reiterate three words: ‘no heat damage’. It is evident why.
This feature sets the product apart from the rest of the devices in the market. The promise is to provide a blow-dry look on a daily basis while retaining the strength and natural lustre of hair damaged with heat-based straighteners. Does it deliver? “I have painfully flat hair that tends to lose volume.
This product has surprisingly stayed as styled,” says Harshini, a stylist, as she divides my hair in sections. A quick run-through proves that the Dyson Airstraight, priced at ₹45,900, works both as a dryer and a styling product. It is meant to be used on wet hair but can also be used on days when there is little time to go through the tedious process of shampooing and conditioning.
Steve says that this product has been six years in the making. The aim is to ensure that heat damage is prevented. The.
