Walt Disney Studios Ireland is an advocate of Outdoor. Whether it’s the next big studio release or the latest series to drop on their streaming service Disney+, the media and entertainment giant understands the value of high-impact, wide reaching and attention-grabbing OOH to communicate with its consumers – winning them back-to-back PML Group IMPACT awards in its category over the past two years. Planned by Zenith and Source out of home, the brand is running a double bill of campaigns this cycle – each complete with their own special installations to generate brand recall in a fun, innovative and effective way.
Inside Out 2 Ahead of its June 14 th release, Disney and Pixar’s “Inside Out 2” is supported on with a promotional OOH campaign across in roadside, commuter, transit and retail environments including large format Digital Golden Squares and The Green Screen, bus T-Sides, Orbscreens, Digital Station Galleries, and DXScreens. Returning to the mind of newly minted teenager Riley, Inside Out 2 follows personified emotions Joy, Fear, Anger, Disgust and Sadness who’ve long been running a successful operation as they deal with the sudden arrival of Anxiety, Envy, Ennui and Embarrassment. The campaign’s special elements come in the form of vinyl-wrapped lift doors/interiors and travelator glass.
Installed in Dundrum Town Centre, the elements further drive attention in higher dwell-time environments which are set to become social hubs for the teenage summer, con.
