Welcome to our weekly Apple Breakfast column, which includes all the Apple news you missed last week in a handy bite-sized roundup. We call it Apple Breakfast because we think it goes great with a Monday morning cup of coffee or tea, but it’s cool if you want to give it a read during lunch or dinner hours too. Surface tension Those who miss the days of full-time Apple/Microsoft beef will have been heartened last week by bold claims that the latest Surface devices are .
It’s fun to see Microsoft’s marketing department in a combative mood, but part of me wishes the company would stop trying so hard to show it’s better than Apple. For one thing, it’s difficult to imagine that Apple takes this especially seriously. The whole thing gives off the same energy as that elevator scene from .
(Ginsberg: “I feel bad for you.” Don Draper: “I don’t think about you at all.”) Surface devices have done reasonably well with reviewers and customers alike, but they’re not likely to knock the MacBook off its perch anytime soon.
And the fact that Microsoft, not Apple, is rushing to make the comparison rather gives that fact away: as beleaguered British prime minister Rishi Sunak , it’s the underdog, not the favorite, who benefits from the rough and tumble of debate. The claim, like most stunt comparisons, also feels a little forced, not least because Microsoft is comparing its own brand-new devices to a four-month-old laptop that isn’t top of its own range or equipped wit.
