Daiso introduces "Good Day" as new closing music nationwide, replacing "Hotaru no Hikari," sparking positive feedback and business interest. Published on By Daiso, the with approximately 2,900 stores nationwide, has replaced its closing-time song "Auld Lang Syne" ("Hotaru no Hikari") with a new track. The new track is titled "Good Day — Closing Music.
" USEN, a subsidiary of Daiso's parent company, Daiso Sangyo, developed the track with U-NEXT HOLDINGS and Waseda University's Institute of Marketing Communication. Already receiving inquiries from businesses, Daiso plans to offer this new music as an alternative option for closing-time selections. Closing music notifies closing time and gently prompts customers to depart.
The decision to create a new track arose from an increase in foreign visitors. Many foreigners typically do not understand that they are to start leaving once "Hotaru no Hikari" begins playing. Additionally, some locals have expressed concerns that hearing "Hotaru no Hikari" might create a sense of being pressured to leave.
"Hotaru no Hikari" is an adaptation of the Scottish folk song "Auld Lang Syne." It was arranged as a school anthem for elementary schools in 1881. Post-war, a waltz rendition of "Auld Lang Syne" was featured in the poignant closing scene of the American film (1940).
In this scene, the song plays in a restaurant about to close. This apparently sparked Japan's adoption of the song as music signaling closing times for stores and venues. In Ja.
