One of India’s leading fashion, beauty and lifestyle platforms, Myntra is hosting its milestone 20th edition of End of Reason Sale from . The event will showcase an impressive 30 lakh styles across fashion, beauty, home and lifestyle from more than 8,000 leading domestic and International brands. Trends-first demand will be on a high during the current edition; over 400 homegrown D2C brands will be presenting over 2 lakh trend-first styles to millions of fashion-forward customers.
According to Unravelling the D2C wave in India’s consumer commerce, a report by KPMG, India’s D2C market is projected to reach $60 billion by 2027 at a CAGR of 40%. And with Myntra’s Rising Star programme championing made-in-india brands, the stage is set for fashion brands in this space to thrive in the upcoming EORS. Unveiled last year, Myntra Rising Star is designed to strengthen D2C, made in India brands.
The platform features a mix of emerging and popular brands spanning fashion, beauty, home, accessories, and footwear segments. It helps D2C brands to connect with customers, build deeper salience, and enable accelerated growth. Currently, the programme supports over 400 D2C brands.
In this edition of Pathfinders, spoke to two thriving D2C fashion brands about their experiences with MRS -- how this partnership came about, Myntra’s key role as an enabler, and their expectations from Myntra’s highly anticipated 20th anniversary End of Reason Sale (EORS). FS Life: Fits that flatter the .
