Most Europeans plan to travel for summer holidays this year, and Croatia is among the top 10 most sought-after destinations, a survey by the European Travel Commission (ETC) shows. The survey was presented at a meeting of the ETC Board of Directors in the Lithuanian city of Kaunas. The meeting was attended by Croatian Tourist Board (HTZ) Director Kristjan Staničić, who is also ETC Vice-President.
“The survey confirms our announcements and positive expectations for tourism in 2024. So far this year the data from the eVisitor system have also shown that Croatia is among the most sought-after European destinations, with more than 3.4 million tourist arrivals and 10.
4 million overnight stays, which are increases of 11 and 10 per cent respectively compared with the same time last year,” Staničić said, according to an HTZ press release. Staničić said that the ETC meeting discussed Europe’s priorities for the period from 2024 to 2029 with an emphasis on sustainability and green transition, competitiveness and digitalisation, as well as current geopolitical and market trends. He noted that the ETC survey was carried out on 10 European markets, not including countries such as Slovenia, the Czech Republic, Slovakia and Hungary where Croatia is a leading foreign travel destination for summer holidays.
He pointed out that if these countries had been included in the survey, the results for Croatia would be even better. Croatia ranks seventh among most sought-after travel.
