Digital Creator Apoorva Mukhija shares about her journey, how she deals with social media trolling and competition. WATCH VIDEO Updated: June 21, 2024 5:19 PM IST By Content creator is a Gen Z content creator. The highly regarded content creator with around 1.
2 million followers on Instagram is famous for her unique and amusing content, characterised by her straightforwardness and humour. She initially gathered fame from her comedy videos that were both funny and relatable, but over the years, her content has evolved. Apoorva also creates content in the genres of fashion, beauty, travel, and lifestyle.
Apoorva has also been featured on the Forbes Top 100 Creators list. In an exclusive interview with for our series Apoorva Mukhija shares her journey on how she deals with social media trolling and how to stay relevant with changing algorithms and a little sneak into her personal life. Apoorva started her content creation in the year 2020, during the pandemic.
Before that she also made four videos for YouTube, however, she couldn’t stay consistent on YouTube at that time and hence, she switched to creating short-form content on Instagram. Apoorva has completed her B.tech from Manipal University, Jaipur.
The software engineer reveals that she had no specific passion growing up however, she was always the funny kid and the friend who made everyone laugh in the group and that soon manifested into being her full-time profession. Apoorva reveals that Instagram became her friend dur.
