Share to Facebook Share to Twitter Share to Linkedin Cycling is more popular than driving within Copenhagen. Now tourists are being incentivized to join ..
. [+] in. getty With a population that embraces cycling and enjoys a close relationship to nature, Copenhagen has long been considered one of Europe’s happiest, greenest cities.
Denmark’s capital city features multiple swimming locations at the heart of its harbors, a ski slope atop a power station, a thriving organic food scene, and a rapidly electrifying transit system. More than two-thirds of city hotels hold an eco-certificate. Now, city bosses want to build on that sustainable base and invite tourists to participate in the green lifestyle of Copenhagen.
Rewards For Greener Choices A new pilot project, CopenPay , will reward actions such as cycling around the city, joining in cleanup projects, or volunteering in green projects with a variety of rewards and experiences. These include museum tours, kayak rentals, free coffee, or even a vegetarian lunch made from locally-sourced food. Essentially, green actions become a currency to enjoy cultural experiences in Copenhagen.
With many European cities suffering from overtourism and actively introducing measures to restrict tourism, it’s refreshing to see a city focus on attracting a different kind of tourist that’s more in line with the values of the local population. MORE FOR YOU Russia Is Running Low On Tanks. So Why Are A Thousand First-Generation T-72s Still Sitti.
