Coldplay has received high praise after dropping a new music video with inclusivity at its core. Frontman Chris Martin and his bandmates Jonny Buckland, Guy Berryman, Will Champion, and Phil Harvey performed to a record-breaking crowd of revellers this weekend at Worthy Farm in Somerset. Still on a high after their Glastonbury triumph, the Yellow hitmakers are celebrating with a new single, feelslikeimfallinginlove.
The video has already been accepted warmly, having been shot on location at Athens’ stunning 2,000-year-old Odeon of Herodes Atticus, in front of an audience invited via the band’s social media. It was directed by Ben Mor, who previously helmed the band’s video for Hymn For The Weekend with Beyoncé. What really sets this video apart from most others, though, is that it stars actress, writer, and storyteller, Natasha Ofili (Principal Karen Vaughn in Ryan Murphy’s Netflix series, The Politician), who was responsible for the video’s story and creative direction.
Natasha created her own American Sign Language interpretation of the song which runs throughout the video. It also features the Deaf members of the Venezuelan Sign Language (LSV) section from El Sistema Venezuela’s Coro de Manos Blancas (White Hands Choir) a world-renowned performing arts ensemble from Barquisimeto, supported in collaboration with the Dudamel Foundation. Reacting to the video, fans took to social media to sing Coldplay’s praises, especially given the date the video release lan.
