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I have long been the sort of person who doesn't like sharing perfume. In my opinion, the are ones that have a unique appeal, pique interest and stand out in a sea of palatable scents. Having said that, in 2024, when everyone is looking to smell different to the person stood next to them, we're about to see a classic perfumes renaissance.

You see, as much as I hate to say this, in my opinion, our desire to smell totally unique, gatekeep our scents and refuse to share in a bid to feel special has put the fragrance industry in an odd place. In recent years, we have become prepared to drop more than £200 on a , collectively turn our noses up at almost every typical that comes our way and seek out the most unique, hard-to-find perfumes around—all in attempt to ensure we never encounter somebody else who has the same scent as us. And this has got me thinking.



.. where does this leave classic perfumes? You know, the ones that have quite literally gone on to shape every fragrance made after them? In this day and age, it would be easy to believe that the classic perfume is dead.

Sure, modern classics ( and , I'm looking at you) still have their place, but what about the real blockbuster scents that are renowned for their olfactory excellence? Are we to leave them in the past purely because they are too 'well known'? Can the lesser-known perfumes we're all turning to nowadays be as good as the age-old classics we have turned our backs on? This is something I have pondered over for ma.

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