Photo Credit: Courtesy of Bulgari Bulgari has chosen the Eternal City of Rome to unveil its most extraordinary collection to date, Aeterna. This launch marks a significant milestone as the brand celebrates its 140th anniversary with a spectacular event at Rome’s Terme di Diocleziano. The event showcased over 500 creations, including High Jewelry, High Jewelry Watches, High-End Bags, and Very High-End Fragrances, reflecting Bvlgari’s rich heritage and innovative spirit.
The Terme di Diocleziano, one of Rome’s most extraordinary antique architectural complexes, served as the exclusive venue for this grand celebration. This historic site, spanning 13 hectares, was the largest bath complex in ancient Rome, accommodating up to 3,000 people at once. Its breathtaking sculptures and fascinating ruins provided a magnificent backdrop for the event, highlighting the timeless beauty of Bulgari’s creations.
Photo Credit: Getty Images The event was graced by international guests and Bulgari Brand Ambassadors, including Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Shu Qi, Hikari Mori, and Alessandro Gassman. These luminaries enjoyed an enchanting journey through the layered beauty of the Terme di Diocleziano, the timeless allure of Bvlgari’s High Jewelry, and the cutting-edge spirit of the event’s performances. Photo Credit: Getty Images Chopra Jonas wore the Serpenti Aeterna necklace, the most precious High Jewelry piece ever crafted by the Roman Maison.
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