Tuesday, May 21, 2024 Bvlgari has chosen Rome, its hometown and eternal muse, to unveil Aeterna, a new High-End Collection. The collection includes over 500 exquisite pieces, ranging from High Jewelry and High Jewelry Watches to High-End Bags and Very High-End Fragrances. This grand event also marks Bvlgari’s 140th anniversary, a significant milestone for the Roman Maison.
For this special occasion, Bvlgari hosted a sophisticated extravaganza at Rome’s Terme di Diocleziano, an extraordinary ancient architectural complex and beautiful open-air museum that is part of the Museo Nazionale Romano. These ancient baths, spanning 13 hectares and capable of accommodating up to 3,000 people, provided a breathtaking setting adorned with splendid sculptures and fascinating ruins. International guests, including Bvlgari’s Brand Ambassadors Anne Hathaway, Priyanka Chopra Jonas, Liu Yifei, Shu Qi, Hikari Mori, and Alessandro Gassman, experienced a journey into eternity.
They witnessed the layered beauty of the Terme di Diocleziano, the timelessness of Bvlgari’s High Jewelry creations, and the state-of-the-art performances that transcended time. Priyanka Chopra Jonas, a Bvlgari Brand Ambassador, celebrated the anniversary wearing the Serpenti Aeterna necklace, the most precious High Jewelry piece ever crafted by the Roman Maison. This stunning necklace features seven D flawless diamond drops totaling 140 carats, one for each year of the brand’s history, and 698 baguette diamonds we.
