PRNewswire Mumbai (Maharashtra) [India], June 18: Birla Opus Paints, housed under Aditya Birla Group's Grasim Industries, today released its first thematic communication. The film brings to life the brand philosophy of Birla Opus articulated through the tagline 'Make Life Beautiful'. With this new thematic communication, Birla Opus showcases the brand's transformative power, which helps create a more beautiful world.
The film showcases a never done before Hi-Definition, 3D feature animation with realistic silhouettes, an industry first for any brand within the paints category in India. It has a melodious track created by renowned Indian composer, Ram Sampath which captures the essence of the campaign with the resounding message - 'Duniya Ko Rang Do' (Colour the world). This landmark campaign marks a significant milestone for Birla Opus Paints as it continues to expand its footprint across the nation.
The film will be advertised in Hindi and all major regional languages and backed by a 360-degree activation across TV, Digital, OOH, Print, and Radio to drive awareness and induce trials. The communication has been conceptualised by Leo Burnett India and produced by Zombie Studio; a leading global animation studio based out of Brazil. In February 2024, the Aditya Birla Group made a significant entry into the paint industry with the launch of Birla Opus.
Committed to expanding its paints business, the company plans to establish six manufacturing facilities nationwide by 2025. Comm.
