BROOKE Shields has been a household name since the '80s and now her products might make their way into your home too. The model-turned-actress has now tried her hand at business, launching a haircare line targeted at women over 40. Despite being known for her iconic brows, Shields decided to venture into the world of hair after realizing the effect aging can have on a woman's locks.
In 2021, the 59-year-old launched an online community for women over 40, The New York Times reports. It was through this work that she became aware of the lack of hair products designed for older women. When her followers would ask, "Well, what can we buy?" Shields decided to take matters into her own hands.
Teaming up with big names in the fashion and beauty industries, she set out to create a line of products marketed toward age-related hair issues such as brittle or thinning locks. Shields' company Commence defines its customer base as "women of substance." She explained to Women's Wear Daily that she does not expect anyone to buy the products just because "I'm Brooke Shields and I have hair.
" "I can sell anything once,” Shields told the publication. "But I want the repeat business and to do that, we have to establish ourselves as experts in hair and beauty care." Those haircare professionals have set to work to launch the brand's first three products, all of which are now available to buy online.
Commence's 2-in-1 Instant Shampoo , $21, is said to "absorb excess sebum and oil." The dry shamp.
