At the beginning of 2024, I approached as she was entering ’s autumn/winter 2024 show to ask who she’d like to see on the next cover of this magazine. “Me,” she said, without even a moment’s hesitation. I had hoped that Charli would put herself forward.
This is, after all, the same person who refers to herself as a “pop music genius” and themed an entire record around the word “brat” – a word that has within a fortnight become inseparable from the noxious green of its lo-fi album artwork. In the tradition of Bottega Veneta’s Kelly green, Valentino’s PP pink and Gucci’s Ancora red, Charli XCX has taken complete ownership of a colour that is already an ambient presence in modern life. People online are beginning to see the musician in the most unexpected of places, including , , , and .
And on second thoughts, was Zendaya’s press tour wardrobe for not a little bit -coded? What about Chappell Roan performing as the Statue of Liberty at the Governors Ball? Or that green witch in and the Green Lady of Brooklyn? Brat green is now so firmly etched into the zeitgeist that I struggled to even watch , ’s and ’s spring/summer 2025 men’s shows – which featured a handful of bright green coats and ink-splodged shirts – without my lips mouthing “ ” I suspect we will see a lot more of this emerge in September given how quickly fashion houses responded to Barbie pink in 2023. But what is it about this specific hue that sticks to the walls of the subco.
