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The billionaire owner of the Chicago Cubs is on a mission to rename a small Wyoming town where he plans to build a 56-acre high-end resort to the criticism and ire of the locals. Joe Ricketts, the TD Ameritrade founder and patriarch of his family that purchased the MLB team in 2009, hopes to change Bondurant, Wyoming to Little Jackson Hole. Ricketts, 82, has been on a recent push to build a 56-acre high-end resort on his 1,300-acre Jackson Fork Ranch property, according to the Cowboy State Daily.

Homestead Resort, the proposed name for Ricketts’ retreat, was described as a “premium resort experience with a mission-driven focus on protecting, preserving and enjoying the natural beauty of the Hoback region,” the newspaper reported. During a dinner several years ago, the former stockbroker chairman pitched his idea to rename the small town Little Jackson Hole as an homage to Davey Jackson, an American pioneer and explorer with several locations in the valley named after him. The seven-course meal where Ricketts first floated the idea included “swag bags” for all guests.



The billionaire released a study where he wanted to examine the location name “JacksonLittle Hole” along with other variants including Little Jackson Hole. “It also was to provide authoritative documentation of the usage of ‘Jackson’s Little Hole’ within the geographical area known today as Bondurant, Wyoming,” the study said. Bondurant had a population of 152, according to a 2022 census.

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