Beyoncé’s latest album, Cowboy Carter , has sparked a country era that shatters stereotypes, redefining what Western culture can look, feel and sound like. The impact of her music is palpable even ahead of the Calgary Stampede , where it’s igniting excitement and drawing a more diverse crowd. Maria José, a local fan, rediscovered her connection to the Calgary Stampede after listening to Beyoncé’s 2024 album and seeing the superstar embrace western fashion.
She’s already set her iconic looks for the 10-day festival, showing off outfits from various local businesses. “What’s so special about Cowboy Carter is that Beyoncé is changing the narrative of what Western can feel and look like,” José said. 2:18 The concert boost: How top acts like Taylor Swift, Beyonce are driving economic growth Jose, who is bi-racial with Angolan and Belarusian heritage, resonated deeply with the album.
Story continues below advertisement “I saw myself represented in Western culture, which historically I haven’t been,” she said. The email you need for the day's top news stories from Canada and around the world. “Representation is such a beautiful and powerful tool to make people feel welcomed.
” Tweet This Click to share quote on Twitter: "Representation is such a beautiful and powerful tool to make people feel welcomed." José’s experience is not unique. Connie Polancec, manager of the local store Cody & Sioux, noted: “I’ve had groups of girls come in here, sta.
