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Read our privacy notice . Greenwashing is pervasive in the beauty industry. Terms like ‘clean’ are unregulated and ambiguous with no official definition or conditions that brands have to adhere to to use it in their marketing campaigns.



So, when you’re looking for formulas without any toxic elements or harmful chemicals, you cannot simply rely on this. What you can do is look for labels that detail organic ingredients or percentages of natural ingredients. This will be especially important for those with sensitive skin as it is often ‘unclean’ nasties like parabens, sulphates and synthetic fragrances that cause irritation.

You will find organic and natural compositions in every skincare category, including moisturisers (as we’ll be exploring here) that harness plant-derived ingredients to hydrate the skin and leave you with a healthy complexion. These nature-sourced extracts are also designed to soothe and calm inflammation, while components like vitamin C offer a boost in radiance and peptides or bakuchiol are included for anti-ageing benefits. While paying attention to expiry dates is important for any product that you are slathering on your skin, it is especially essential for organic and natura.

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