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Read our privacy notice . Over the last few months, BeautyTok has bonded over the viral popularity of the #everythingshower. Often a two-hour long extravaganza, sometimes longer depending on how seriously an individual takes their weekly self-care routine, viral content creators have been known to jokingly ask viewers to “pray” for the “very serious shower” they’re about to take.
Even with beauty standards shifting when it comes to arduous tasks such as hair removal, men and women across the globe still desire sumptuously soft skin and relaxing regimes to promote a youthful glow all year round. Rather than offering a trendy, though lengthy, routine for newbies to follow, the #EverythingShower serves as a trend through which self-care enthusiasts can bond over the lengths they go to for seemingly effortless, makeup-free beauty. With over 27,000 videos showcasing various routines and regimes, it’s also introduced viewers to a slurry of exciting new self-care products to add to already bustling collections.
More than anything, though, it has demonstrated just how high-maintenance proper skin, body and haircare truly is. Some gurus engage in year-round, weekly maintenance, many of us throw self-care ri.
