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Read our privacy notice . Any beauty buff worth their salt knows that Christmas doesn’t truly arrive until each door of their beauty advent calendar has been opened. The long-standing advent tradition has taken a life of its own in the last decade with chocolate-filled offerings overshadowed by the alternative selection catering to just about every interest under the sun.
Say you want to countdown to the big day and stock up your sock drawer simultaneously - well, there’s an advent for that. If you’d prefer to take the eat, drink and be merry approach literally, look to alcohol advents or bumper boxes filled with cheese pairings. If you want to bring an adult twist to the most wonderful time of the year, a sex toy advent calendar is remarkably expansive.
But if you want to experience the daily joy of unwrapping a skin, hair, makeup or fragrance in the run-up to December 25, beauty advent calendars should be on your radar. Spearheaded by luxury department store Liberty, beauty advent calendars grow more lavish every festive season. The product has become a global phenomenon for the retailer, which has to increase its stock every year to meet the ever-increasing demand, despite 2023’s version .
