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Months after launching her fragrance brand Orebella, Bella Hadid has announced that she is donating a percentage of its proceeds to the Orebella Alchemy Foundation. Photo: Instagram.com/bellahadid Part-Palestinian model Bella Hadid has introduced her new charitable initiative Orebella Alchemy Foundation, which is named after her recently launched scent brand.

Taking to Instagram, Hadid shared that she has been donating part of the net sales from Orebella to the foundation, which has partnered with a few organizations closest to her heart. “I’m excited to share that all your purchases contribute to the ‘Ôrəbella Alchemy Foundation, an initiative so dear to my heart,” she wrote. The foundation furthers Hadid’s long-standing role as an activist, with the model supporting Girls Club New York, which helps girls and youth of color, and Path Intl.



, an association for equine therapy. The 27-year-old shared that it is her goal “to create positive change across various communities,” and that it is why she wanted to start her own company—”to be able to make a difference through my passion.” Photo: Instagram.

com/bellahadid Hadid added that alongside donating “a minimum financial donation of 1%” of all proceeds from the brand, the Orebella Alchemy Foundation will also deliver service hours, community outreach, and social promotion. “I can’t wait to keep growing and including even more amazing organizations. I have so many different organizations that are imp.

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