Opinions expressed by Digital Journal contributors are their own. There are nearly 25,000 skincare brands worldwide, including 3500 in India alone. How does a person choose? For consumers, shopping for skincare products for one’s particular needs can be like opening up a delectable box of chocolates.
They all look delicious, but until they are bitten into, no one really knows what they are going to get and whether they are going to like it. That unknown is very frustrating for consumers and can lead to customer distrust and dissatisfaction. Despite it being a $580 billion market globally, the top 50 beauty and skincare brands have seen a 9% decline in brand value due in part to market saturation and certainly increased competition from small, local D2C brands.
In attempts to procure market share, brands lose $48 billion annually on performance marketing and social media ads. To acquire customers, brands and retailers are being forced to spend a whopping 40% per transaction. That isn’t sustainable.
Fortunately, a new, up-and-coming AI-driven beauty technology company, Orbo.ai , has developed powerful solutions to help beauty brands provide the personalized, intelligent and customized experiences that their consumers need and desire. CEO Manoj Shinde explains, “Our mission is to revolutionize the beauty industry using the power of generative AI.
Leveraging our innovative technology, we aim to reshape how people discover, express and enhance their unique beauty. Our ultima.
