At Auto China 2024, BAIC solidifies its image as an off-roader specialist THE RECENT Beijing International Automotive Exhibition (or simply Auto China 2024) was obviously another opportunity for our large neighbor to the north to flex its automotive might. A dizzying array of product offerings from homegrown brands — some familiar, some not so — joined a smattering of marques from other parts of the world filling the China International Exhibition Center (Tianzhu); so did media practitioners and content creators. It had been four years since the last staging of the biennial show, as the 2022 edition was scuttled due to the pandemic.
Auto China was back with a proverbial vengeance. Themed “New Era, New Cars,” the car exhibition’s thrust might as well be reflective of how BAIC (Beijing Automotive Industry Holding Company, Ltd.) is positioning itself as a come-backing player in the Philippine market.
It’s surely a reset of sorts, a crack at a new beginning under the considerable wings of the United Asia Automotive Group, Inc. (UAAGI) distributor. In April, BAIC Philippines marked its resurrection — most visibly at the Manila International Auto Show — with a considerable five-model opening salvo comprised of the B40 Ragnar, B80 Wagon, and B60 Beaumont (a diesel hybrid) — all body-on-frame, four-wheel-drive, diesel- and gas-powered turbocharged SUVs with engine displacements from 2.
0 to 3.0 liters and torque from 380Nm to 420Nm. Add to these the X55 Verve and the.
