FORMER Bachelorette JoJo Fletcher made a splash at Miami Swim Week where she debuted her budget-friendly Cupshe collaboration. It contained sprinkles of her spunky personality, from the sustainable materials to the bathing suit print named after her pooch. Beachwear brand Cupshe made its return to Miami Swim Week with its third annual "Naturally You" Runway Show under a Paraiso Swim Week tent on June 2.
Celebrity fans of Cupshe include Kendall Jenner, Kylie Jenner, Kim Kardashian, Olivia Culpo, Hilary Duff, Bella Thorne, and Brandi Cyrus. The event was headlined by Sports Illustrated models including Brooks Nader, Christen Harper, Katie Austin, Cindy Prado, and Joy Corrigan. Body positive models Iskra Lawrence and Ella Halikas, bionic model Marsha Elle, and breast cancer survivor and former Victoria's Secret model Christine Handy also graced the runway.
The Cupshe X JoJo Fletcher collection ranged from $34 to around $50 with several unique pieces tossed within. There are about 50 items in total ranging from cover-ups to beach dresses to one-piece swimsuits to colorful bikinis. Many of the swimsuit bottoms are cut high on the hip and emphasize a woman's natural body shape.
There were paisley patterns, solid black and white sets, and 1950s-inspired looks. For the collaboration collection, many of the bikinis were made with a neoprene fabric that reflected nicely in the sun and washed off easily. In a backstage interview with The U.
S. Sun, JoJo revealed why she decided to step i.
