, /PRNewswire/ -- , a leading provider of tax compliance automation software for businesses of all sizes, today published new analysis exploring the impact of cross-border complexity on businesses and consumers globally. The findings highlight a growing disconnect between the global shopping aspirations of younger generations and the regulatory landscape of international trade. The survey reveals that younger consumers are at the forefront of cross-border shopping.
Around two-thirds of both the 16–24-year-old (63%) and 25-34-year-old (68%) age groups surveyed made international purchases in the last year, compared to only 41% of shoppers over the age of 55. Cross-border shopping is less common in the U.S.
compared to other countries, with only 37% of American consumers making an international purchase in the last year. This contrasts with higher rates in other nations: 55% in the UK, 68% in , and 80% in . However, even in the U.
S., younger consumers are embracing global shopping trends, with 51% of Americans surveyed aged 16-24 noting that they've made cross-border purchases within the last year. These younger consumers are drawn to the expanded product range (52%), quality (50%), and affordability (42%) offered by the global marketplace, with clothing (68%), electronics (44%), health and beauty products (46%), and jewelry (30%) topping the list of cross-border purchases.
While consumer appetite for international shopping grows, businesses face significant hurdles in meetin.
