Australian fashion label Witchery has copped a flurry of backlash after the brand removed a plus-size option as part of a “bold awakening” redesign. Known for offering classy corporate wardrobe staples, the South Australian-born brand announced it would be getting a makeover as part of a new design direction. The brand, owned by the Country Road Group, appointed a new head of design, Kirby Hanrahan, who has aimed to create a “cohesive, cool and considered” approach.
However, some people believe the brand has done the opposite, flooding Witchery’s Instagram with criticism following the re-brand launch on Tuesday. Journalism for the curious Australian across politics, business, culture and opinion. Many social media users called out the brand for not offering size 20 or XXXL in the new clothing line, which it has previously catered for.
“I thought your lack of diversity was bad enough and now you’ve announced dropping size 20. Only offering up to a size 18 is so boring. Grow up Witchery,” fashion influencer Soph Lewis said.
“It’s genuinely so embarrassing to be proud that you’ve made your clothing less accessible for people,” another digital creator said. “So you’ve ditched the size 20? It’s not a bold awakening if you cannot do the bare minimum for size inclusivity,” one user said. Another user said: “I guess it is pretty bold to tell their size 20 customers to go F themselves.
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