Monday, May 27, 2024 Choosing the right travel destination can be fun and exciting, but it’s not always easy. To help travelers make their next vacation decision, Atlys , an online platform for visa applications, has launched an innovative social media campaign titled “WeJustCrackedYourNextTrip.” The “WeJustCrackedYourNextTrip” campaign is based on a simple yet captivating idea: we often overlook the cracks in everyday life, but when we take a moment to notice them, they can resemble destinations worth exploring.
Through a series of visually stunning social media posts, Atlys showcases how even the smallest details in our surroundings can reveal potential travel inspirations. Atlys is always seeking creative ways to connect with its audience. This new campaign, inspired by the unique idea of finding travel destinations in road cracks, demonstrates their commitment to engaging with customers in relatable and memorable ways.
The idea for the campaign began when an Atlys employee noticed a puddle inside a crack on the road that resembled the shape of France. This simple observation sparked a brainstorming session leading to a nationwide “crack hunt.” The team’s findings ranged from the uncanny to the outrageous, capturing the shapes of various countries in everyday road cracks.
“We believe that travel is about seeing the world through a different lens and finding beauty in the unexpected, With ‘WeJustCrackedYourNextTrip”’ we want to remind people that adv.
