As Jude Bellingham stars in SKIMS campaign, how A-Listers from Heidi Klum and Sabrina Carpenter are vying to promote Kim Kardashian's brand - as experts praise 'perfectly executed' collaborations Real Madrid midfielder, 20, has signed with the underwear brand ahead of Euros Read More: How Dionne Brown's role in Queenie was a learning curve for the actress with religious background and reverend mother By Lydia Hawken For Mailonline Published: 06:48 EDT, 12 June 2024 | Updated: 06:57 EDT, 12 June 2024 e-mail View comments He's one of the world's most in-demand footballers and is set to represent England at the Euros this summer. But as of last night, Jude Bellingham , 20, now officially has something in common with Heidi Klum , Sabrina Carpenter and Carmen Electra . The Real Madrid midfielder sent his fans into a frenzy yesterday when he became the latest in a long list of celebrities to promote Kim Kardashian 's SKIMS range - prompting customers to dub the mother-of-four the 'Queen of marketing'.
In the promotional images, the star - who previously had a brand partnership with Lucozade - sported white and grey boxers from the brand as he showcased his chiselled abs. Last July, SKIMS was officially valued at over $4bn - just over five years after it launched. Pictured: Real Madrid midfielder Jude Bellingham has been announced as the new face of Kim Kardashian's SKIMS Pictured: Kim Kardashian at the launch of SKIMS in Nordstrom in New York in February 2020.
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