Celebrity-backed Erewhon smoothies are one of the viral attractions that keep consumers coming back — in spite of their high price tag. In case you've missed them on your FYP, the supermarket chain's stacked smoothie resume includes Hailey Bieber's strawberry-glaze skin-care smoothie (made with collagen and sea moss), and Sofia Richie's sweet cherry smoothie ( complete with bovine colostrum ). The drinks have become known for their unique ingredients, fun flavors, and aesthetic appeal, but because of these eccentric recipes, some people are questioning whether or not Erewhon smoothies are safe to drink while pregnant.
"The smoothies are crazy though because they're not safe for pregnant people," said internet personality Trisha Paytas in an April episode of the "Cancelled" podcast with Tana Mongeau and Brooke Schofield. Paytas explained that she originally inquired about the safety of Olivia Rodrigo's "Good For Your Gut" smoothie in December 2023 to see if she could try it herself while pregnant. In response to her Instagram comment, Erewhon responded , "Your health and safety are our top priorities, so please feel free to consult your healthcare professional for personalized guidance," adding that "sea buckthorn and maca are generally advised against for individuals who are pregnant.
" Erewhon did not respond to PS's request for comment. For Paytas, this response was discouraging. "I'm like, well, if you can't have it when you're pregnant, why would you want it when you're .
