A fun-packed summer has officially begun as the opening weekend of the biggest and most exciting edition of Dubai Summer Surprises (DSS) kick-started a citywide line-up of thousands of exceptional offers and sensationalthings to do, across the emirate. Bringing together the very best that Dubai has to offer at pocket-friendly prices and great value, everyone in the city began their spectacular summer adventures with a jam-packed calendar of citywide celebrations, thrilling concerts, brilliant bargains, incredible prizes, diverse gastronomy experiences, and unbeatable hotel and attraction offers. DSS 2024, organised by Dubai Festivals and Retail Establishment (DFRE), launched with electrifying live entertainment by renowned global artists; the DSS 12-Hour Sale offering amazing deals of up to 90 per cent off; as well as blockbuster movie events and special cinema offers as part of Movie Magic brought to you by DSS at Roxy Cinemas.
The opening weekend also saw incredible prizes being distributed among lucky shoppers, including SHARE points ranging from AED 50 – AED 1,000, cinema tickets, gifts, and mall vouchers. Incredible shopping deals are one of the most anticipated attractions of DSS. The paved the way for a season of exclusive deals of up to 90 per cent at more than 100 brands at Majid Al Futtaim malls.
The event marked the start of a thrilling , where shoppers can look forward to 10 weeks of unbeatable salesacross more than at over throughout the city, with . In celebra.
