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The anti-ageing serum from the viral Korean skincare brand has racked up more than 3,000 global reviews on Amazon. Korean skincare has become a hot topic for many beauty buffs who are looking to buy products that deliver great quality results. The most recent brand to go viral is COSRX.

Many skincare fanatics will be well aware of the brand's hydrating Snail Mucin Power Essence that has been everywhere since last year, and boasts nearly 90,000 reviews on Amazon alone. If you're looking to shrink your pores and wrinkles, then you can try the k-brand's The Niacinamide 15% Face Serum. Priced at just £19.



99 for a 20ml, this serum holds over 3,000 global reviews and has been hailed as a "little bottle of miracles". The highly coveted product has been infused with 15 percent niacinamide , a skincare ingredient known for improving the overall texture of your skin. There's also zinc PCA, which can help control sebum production, so it's suitable for oily skin types prone to acne.

Designed to be used once or twice daily, the niacinamide serum also works to target fine lines and wrinkles, with one shopper saying they "disappeared overnight". Meanwhile, other users say they have noticed a "dramatic improvement" in the overall appearance of their skin tone. Winner of the "best brightening serum" in the Glamour Beauty and Wellness Awards 2023, this serum doesn't just target ageing, but can also target any discolouration.

Some users have said that their skin appears "brighter", while pores.

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