This year, Wisconsin had its warmest winter in 123 years. This severely hurt the state economy, as much of the Badger State relies on winter activities to sustain local businesses. That said, a busy summer may offer some cause for hope.
The Office of Governor Tony Evers said the outdoor recreation industry in Wisconsin has grown by 6.8% since 2021. More and more visitors make their way to the Great Lakes state for the sheer options of outdoor activities it offers.
Activities like kayaking and camping continue to draw outdoor enthusiasts this summer, helping the state make up for lost revenue. Much of Wisconsin depends on winter activities to fund local businesses. The state usually sees a flood of tourist activity each winter, with people engaging in activities like snowmobiling, ice fishing, and cross-country skiing.
This past year, though, places that come alive during winter had to deal with the lack of snow throughout the winter months. According to Wisconsin Public Radio , the first day of February was marked by temperatures reaching 40 degrees in the northern town of Minocqua, along with the distinct lack of snow on the snowmobiling trails. According to a report by The Badger Herald , long-term trends show warmer weather throughout the seasons.
But winters in the state have warmed the most since the late 19th century. The state dealt with an El Niño climate pattern this winter, making the weather much warmer and dryer than usual. The Oneida County Tourism Council and .
