Isi Atagamen, the creative director and CEO of Isi Atagamen Fashion and Beauty Lounge, has seamlessly blended fashion, beauty, and art into a unique and thriving enterprise. Starting her career as a model, she transitioned into the fashion industry to fulfill her dream. She was also driven by a passion for meeting the global demand for African fashion and creativity.
According to a UNESCO report released during Lagos Fashion Week last year, Africa’s fashion industry is rapidly expanding to meet both local and international demand. However, the report also highlights a significant gap in investment necessary for the industry to reach its full potential. Currently valued at $15.
5 billion in annual exports, the United Nations’ cultural body suggests that with the right investment and infrastructure, earnings from Africa’s fashion industry could triple within a decade. Fashion across Africa is thriving, encompassing textiles, garments, accessories, and fine crafts—all deeply rooted in African culture. The growth of e-commerce is a significant factor in this expansion.
“Africa leads the world in mobile device web traffic,” according to the US International Trade Administration, “opening more marketing opportunities. In Nigeria, for instance, young entrepreneurs are leveraging social media to launch fashion brands.” Atagamen recently marked a milestone with the grand opening of her fashion line and business lounge in Lagos.
The event drew dignitaries, models, and gu.
